Product

Measure how accurately models know your brand

Understanding scores brand-knowledge probes separately from recommendations — so you can fix identity gaps and mention gaps independently.

Understanding

How well models identify your brand, what you do, and your industry.

Latest report for intercom.com

Score

64%

Fair

probe average

Position

#2

of 4 tracked brands

Leaderboard

Same formula for every brand

1Helpscout78%
2IntercomYou64%
3Zendesk55%
4Crisp41%

Gaps

Where models struggle to describe you

Industry is often vague or wrong across models
Product description misses core use cases

Probe answers

Identity, description, and industry

What is Intercom?

72%

What does Intercom do?

68%

What industry is Intercom in?

52%

Coverage

Covered across the engines that matter

  • ChatGPT
  • Gemini
  • Claude
  • Perplexity
  • Google AI Overviews
  • DeepSeek

Insights are always generated from real model outputs and prompt counts.

How it works

Recognition first, then recommendations

If models misunderstand your brand, visibility work fights an uphill battle.

  1. 01

    Probe

    Ask models brand-knowledge questions separate from buyer recommendation prompts.

  2. 02

    Score

    Measure how accurately engines describe who you are and what you sell.

  3. 03

    Clarify

    Ship site and content fixes that reinforce the correct entity story.

  4. 04

    Recheck

    Refresh understanding alongside visibility so identity and mentions improve together.

Entity clarity you can act on

Treat understanding as its own metric — not a footnote inside visibility.

AI understanding

64%+9

1Helpscout78%+2
2Intercom (You)64%+9
3Zendesk55%−10

Identity

Do models know who you are?

Probe brand-knowledge questions separately from recommendations so identity gaps do not hide inside visibility scores.

Platform visibility

ChatGPT96%
Gemini99%
Claude94%
Perplexity93%
DeepSeek94%

Category

Are you placed in the right market?

See whether models describe your product category, audience, and differentiation accurately.

Score-moving recommendations

Add FAQ schema to pricing pages

Visibility~+8 pts

Strengthen entity clarity on product pages

Understanding~+6 pts

Expand comparison content for high-intent prompts

Share of voice~+5 pts

Fixes

Close understanding before mention gaps

When models mislabel you, recommendations and content work start from the wrong story — understanding surfaces that first.

Live prompt results

Best helpdesk software for startups in 2026?

ChatGPT

Mentions: Intercom, Zendesk, Helpscout

You appear

Gemini

Mentions: Intercom, Zendesk

You appear

Perplexity

Mentions: Zendesk, Crisp

Gap

Intercom vs Zendesk for AI customer support?

ChatGPT

Mentions: Intercom, Zendesk

You appear

Claude

Mentions: Intercom, Helpscout

You appear

Gemini

Mentions: Intercom, Zendesk, Crisp

You appear

Refreshed daily from real model responses

Real data

Understanding grounded in real model answers

Ranktune probes how engines describe your brand across the same platforms you track for visibility.

  • Separate understanding scores from mention and share metrics
  • Spot category and identity mistakes before content campaigns scale them
  • Pair understanding fixes with visibility recommendations in one workspace

Ranktune

See how models describe your brand

Start free and measure brand understanding across major AI engines.